Developing your brand
A strong corporate brand helps establish credibility and build trust between business and client. Companies can develop a visual identity for their brand through the design of their logo, their colour palette and their typography. While their focus then remains on the core business operations, what they do not realise is how beneficial it is to have an open dialogue with your customers.
Utilising a blog on your company’s website can be essential in resonating with an audience and establishing credibility. This can lead to a boost in social media sharing and an increase in the overall website traffic. For this to work the blog must consistently provide informative and high-quality content that aligns with the already established brand values.
Increasing online visibility
By understanding the complex algorithms that determine the relevancy of webpages and using it to the benefit of the company blog. It is of great importance that each blog post is optimised for on-page SEO (Search Engine Optimisation) in order to rank higher in search engine result pages and attract more traffic to your website. This is achieved by using meta description and making sure that your website is mobile-friendly.
Observe. Here they have employed a successful approach
HubSpot is one of the leading marketing websites online, with an average of 6.8 million monthly visits. From a study taken from 1,531 HubSpot customers they discovered that the companies with blogs received 55% more visitors than those without it. HubSpot has grown rapidly since its founding in 2006 by Brian Halligan and Dharmesh Shah, with over 100,000 customers in more than 120 countries and over 6,000 employees worldwide. This was made possible because of their clear understanding of brand identity and the consistent publishing of high-quality content that attracted marketers, sales professionals and business owners.
